"ざんげの花道" by D=OUT
It has been so long since a D=OUT PV has stood out to me along with their music. Although the presentation of the video isn't anything new to me as I've seen this same setting with Kagerou and I'm sure another jrock band I can't think of at the moment, it actually looks like they're having fun. The music sounds like they're going back to their roots, minus the mix of traditional Japanese sounds, but there's a definite D=OUT flair in the sound. The members let loose and dance around the stage while offering their fans beauty shots of them in these really polished areas. The energy is definitely a lot purer and positive compared the past couple or so PVs they've released, even though not much is going on content wise. Nonetheless, I think D=OUT fans will be pleased by this shift and I hope I can see more of this sort of energy from them in future PVs, even if the content and concept is simple.
"SOSes!!" by TRIAMPERSANDY
This group was introduced to me by a friend who was a fan of GYUN and her former band Gollbetty. Honestly, I haven't been keeping up with this band at all, but what I've heard is pretty good. This song starts off pretty soft and slow, then when everything pauses for a moment, a burst of electric energy comes out with quick guitar riffs and GYUN's high vocals. The video is very band centric, but adds a unique color palette of neons and light flairs. The members transition in and out of the scene as duplicates, between set pieces, and as a whole group. There's some fun, random special effects that match the chaos and fun of the song.
"Metronome" by Jay Park feat. Simon D & GRAY
I believe Jay Park has been a bit silent in the music creation spotlight, but has been working pretty hard on his label and even snagged amazing "new" talent GRAY and legendary rapper Simon Dominic, mostly known from being half of Supreme Team. After listening to GRAY's debut mini-album, I expected a lot of great things from this trio and it was the breath of fresh air I needed. Fusing together R&B and hip-hop effortlessly, Jay Park plays to his strengths of transitioning his vocals to fit this fusion while letting GRAY loan his rough, confident vocals to the chorus and Simon D complete the fusion with some impressive rap bars. The video is sleek and classic to fit the mood. It tells a story of a couple whose relationship is off balance and uses props to symbolize the movement of a metronome while matching the artistic flair of the special effects. With this partnership, I hope I see more from this trio as they work extremely well together.
"Amazing -Bad Lady-" by Cross Gene
As mentioned in my follow up rookie post, I confessed that I don't pay attention to this group as much as I would like, but they have great talent. Sometimes their material tends to blend in with the rest of the rookies of that year and a bit of the following year. I was happy to see something this stylish stood out from what was out at the moment. It uses a video style that I like which is sticking to a monochromatic color scheme with pops of color. When there is full color, it's darkened or muted so it doesn't seem too jarring to the eyes. The choreography is still good, even though I think the crotch dusting is awkward, but the catchy and unique melody paired with great vocals make up for that. I really get this similar U-KISS vibe from them in a recognition sense more than anything. I look forward to more material on this level.
"Hug Me" by Crush feat. Gaeko
A lot of fresh faces have been standing out a little more on the mainstream front and I believe Crush is one of those faces. Similar to Jay Park and GRAY, he fuses hip-hop and R&B together with a hint of electro-pop. His vocals border between those lines of hip-hop and R&B which matches the music of this video. The verses have a smooth melody with just enough bass and electronics, the transition has a little electro-pop, and the chorus has more of booming hip-hop energy. The visuals tell a simple story about a relationship or the potential of one. It matches the music fusion by featuring sweet romantic scenes, clean choreography with the right amount of confidence and sensuality, and clichés from both music genres such as fancy cars, flashing lights, a throne-like chair, and hip-hop clothing that isn't too overwhelming or obvious to the viewer.