Friday, January 31, 2014

Promo: ADAMS

[from left to right] Shota (guitar) & ADAM (vocals)
|Official Site||Official Facebook|

It's been a long time since I've done these, yeah? Borrowing themes of homosexuality from Russian duo t.A.T.u and mixing it with visual kei, ADAM and Shota joined together to form "NEO SEXUAL" rock in ADAMS. ADAMS formed in 2011 and released their first single, Dizzy Love, in August 2012. They still have a small following in Japan, but have taken a leap in touring Europe to visit and entertain the Eves (the fan name). ADAMS' ten year plan is to experiment with various genres and show that homosexual love is just as beautiful and natural as any other type of love.

I found this duo on my Tumblr dash and checked out the two PVs they had out at the time. Initially, I wasn't completely blown away with their talent, but there was something about them that still kept me interested. Fortunately, I did not regret my decision of keeping tabs on them as their music and concepts progressively got stronger and stronger over time. I must admit their music isn't loud, in your face, and possibly not super memorable, but there's definitely something special about them that makes their music charming. The music is admittedly minimalistic and simple, but the lyrics and delivery is what makes it truly enjoyable. They have a strong sense of what they want to do with themselves and their concept, while keeping their bond with each other and their fans. ADAMS has something important that keeps me following groups with potential: chemistry, charisma, and charm. Whether you're watching a music video, a promotional commentary, or samples from their lives, you can feel the drive and love they have for their art and their fans. I truly hope they reach their goal as a duo and continue to improve.

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